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Hardware tools industry faces five big shift

Published Time:2013.04.07 News source:Danyang Jingda Hardware Tools Co., LTD. Views No.

To change the current hardware tools crude imitation mode of production, the transition to the boutique Hardware

    Shanghai tool production most of the old faces, rough, low level, high energy consumption, carbon steel material used by most enterprises as hardware tools production matrix. Profits from the products of about 8-10%, a wire cutters, a wrench only a few cents a fraction of the profit, selling price is only 10 yuan, chrome vanadium alloy steel and the foreign hardware products produced using raw materials, production quality hardware tools price of 100 yuan, 10 times the difference, this position is not commensurate with the Shanghai metropolitan business at home and abroad, advanced manufacturing are looking forward to high-grade products.

    To change the current hardware tools old faces, the transition to independent innovation
China's hardware products with broad space for development, with reported Si-resistant Aung tools company an enterprise production and distribution of hardware and tools, there are more than 3,000 varieties, thousands of specifications, equivalent to 6 times the sum of our tools products, so do not stare at the old the old, old faces, to turn ideas. If not in variety and style had a big breakthrough, it is unable to adapt to the requirements of the international and domestic markets, have a substantial increase in the variety and quantity of hardware products should increase the degree of development of new products to fill the blank spots of hardware tools, hardware tool industry in order to have a new life. This regard Danaher Tool (Shanghai) Co., Ltd., Shanghai Evergreen Electric Co., Ltd., the Shanghai Horse Pneumatic Tool Co., Ltd., on the Hayward Shi Gardening Co., Ltd. forefront of new products every year, in mid-development.

    3 To change the traditional sales model transition to a modern sales network

    The establishment of modern marketing system, to do seven extends to the domestic first-class trade fairs, first-class hardware city of extending the product to make a full range of display, transactions, exchanges, cooperation platform. The direction of the international extension of preferential policies to attract more foreign businessmen. Extends to the invisible market, the progressive realization of e-commerce online trading extension, the establishment of the online market. The fourth is to extend to the distribution market. Fifth extends to the chain market, building a unified name across the country, unified identity, unified distribution chain sub-markets. Sixth, the extending direction of the equipment industry. Seven is established in the field marketing agencies, making it the products to the forefront of the field.

    To implement the brand strategy shift

    Should develop brand building planning, to increase technology re-election and investment in technological innovation, improve product quality, designed, refined, in particular, the development of a new brand direction in order to attract the attention of the market, turn hostility into friendship among the world brand of the forest.

    5 To change the current phenomenon of hardware tools production enterprise alone, take the joint co-brand the road.

    The rapid development of China's industrial hardware tools to keep up with China's industrial development, in order to meet the development needs of all walks of life with each passing day, like Cedel brand, combined with China's best producers, the production of superior products, 30% per year increments boutique hardware Union last year set of hardware tools exhibiting excellent Shanghai shipbuilding industry, the international exhibition of the mold industry is a good form.

    China is in the period of economic transition, the development of hardware tools industry is also facing a major adjustment. We believe that after 30 years of reform, as long as the collar scientific concept of development, accelerate the transformation of development mode and structural adjustment, grasp opportunities for development in the face of adversity, hardware tools industry will face a new look.


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